A HANDS-ON, INTIMATE CRASH COURSE ON HOW TO APPLY THE POWER + ART OF SOCIAL MEDIA TO YOUR BRAND

Social media is no longer the future, it’s right now and it isn’t going anywhere. The process of creating engaging content to help leverage your personal brand or business is no longer unobtainable or accessible, it’s one afternoon away. Get the tools. Apply them. Watch the results.

Platform Media is Canada’s leading influencer agency with fingerprints on thousands of social media campaigns. We live and breathe the industry and we believe in not just the power of social media, but the authenticity, creativity and professionalism it deserves.

STRAIGHT FROM THE SOURCE

“I can honestly say that I owe so much of my growth to the awesome team at Platform Media and the PlatForum workshop. PlatForum was everything I needed to fine tune my personal brand, find my voice, understand my data and to navigate an industry I knew almost nothing about with dignity and confidence. Now as I move forward into working with brands and turning my passion into a sustainable side hustle, I’m using strategies I learned at PlatForum on a daily basis. Not only was the day fun and insightful, but Daniel, Sara, Ashley and Carolyn could not have been more approachable and relaxed in answering our questions and really taking the time to help. You can tell they care. They really take the time to review your content personally, and  give you real-world tips that you can use in a general sense, but also tailored to your own project. It felt really one-on-one.

If you are looking to elevate your brand and take your business to the next level, PlatForum really does give you all the tools you need to reach your goals and slay your social media game. Get it.”

-Christina Mychaskiw

@styleapotheca

THE

PROGRAM

INDUSTRY KNOWLEDGE

Discover the stories and data behind the rise of social media and why it's the #1 marketing tool on the planet today. Along with Platform co-founders Sara Koonar + Daniel Ocean , understand market trends and what it takes to stand out.

BRAND + AUDIENCE IDENTITY

Let's lock in who you are, who your prospective audience is and how to connect with them. We will spotlight some of the industry's best and most successful to find your inspiration and competition.

PHOTOGRAPHY

Content is king. Capturing brilliant content is the most crucial to capturing an audience. Photography doesn't have to be intimidating, it can be fun and most importantly, an asset to framing your brand to the world. Learn all the fundamentals to get that great shot.

EDITING + AESTHETIC DIRECTION

An image's story is only half told until it's artful completion. Brand aesthetic, editorial style visuals and a cohesive feed is a direct path to the top. Big picture is key but it isn't overwhelming. Find your aesthetic and blow way your audience with a hands-on session with Platform co-founder + branding expert Daniel Ocean.

GROWTH + ENGAGEMENT

Spreading the word is a constant dedication but is only fruitful with the right knowledge. Learn from the experts on what works, what doesn't and how to make your time useful on social media.

TIPS + TRICKS

There's always ways to get ahead. We will identify and analyze organic ways to increase engagement as well as discuss all of the dirty little secrets. You make the choices, but we will give you the goods on each and every one.

COLLABORATIONS + SPONSORSHIPS

Collaborations of all kinds are the lifeblood of bloggers and a tool for professionals and brand owners. Knowing who to partner with and how is invaluable knowledge. Platform co-founder + industry powerhouse Sara Koonar will spearhead a session exploring the ins and outs of these partnership campaigns including pitching, offers, contracts, and deliverables.

MONETIZATION + PRODUCTIVITY

Productivity is the end game. Effort deserves rewards. We will break down what investments are needed and how your platform can be leveraged to earn sales, exposure and market credibility.
EXPLORE THE PROGRAM

INDUSTRY KNOWLEDGE

Discover the stories and data behind the rise of social media and why it’s the #1 marketing tool on the planet today. Along with Platform Campaign Manager Ashley K, understand market trends and what it takes to stand out.

BRAND + AUDIENCE IDENTITY

Let’s lock in who you are, who your prospective audience is and how to connect with them. We will spotlight some of the industry’s best and most successful to find your inspiration and competition.

PHOTOGRAPHY

Content is king. Capturing brilliant content is the most crucial to capturing an audience. Photography doesn’t have to be intimidating, it can be fun and most importantly, an asset to framing your brand to the world. Learn all the fundamentals to get that great shot.

EDITING + AESTHETIC DIRECTION

An image’s story is only half told until it’s artful completion. Brand aesthetic, editorial style visuals and a cohesive feed is a direct path to the top. Big picture is key but it isn’t overwhelming. Find your aesthetic and blow way your audience with a hands-on session with Platform co-founder + branding expert Daniel Ocean.

GROWTH + ENGAGEMENT

Spreading the word is a constant dedication but is only fruitful with the right knowledge. Learn from the experts on what works, what doesn’t and how to make your time useful on social media.

TIPS + TRICKS

There’s always ways to get ahead. We will identify and analyze organic ways to increase engagement as well as discuss all of the dirty little secrets. You make the choices, but we will give you the goods on each and every one.

COLLABORATIONS + SPONSORSHIPS

Collaborations of all kinds are the lifeblood of bloggers and a tool for professionals and brand owners. Knowing who to partner with and how is invaluable knowledge. Platform co-founder + industry powerhouse Sara Koonar will spearhead a session exploring the ins and outs of these partnership campaigns including pitching, offers, contracts, and deliverables.

MONETIZATION + PRODUCTIVITY

Productivity is always the end game. Effort deserves rewards. We will break down what investments are needed and how your platform can be leveraged to earn sales, exposure and market credibility. Sustainability is a key part to social media presence so an ongoing plan will be drafted for continuous success.

WORKSHOP LOCATION + SCHEDULE

JUNE 8th | 10AM – 4PM

LOFT 109 (IG: @loft109.studio)

326 CARLAW AVENUE, UNIT 109

TORONTO, ON M4M 3N8

BLOGGERS, FREELANCERS, INDIVIDUAL PROFESSIONALS

Plenty of content dedicated to learning everything you need to know to elevate your online profile. Identifying your brand placement, creating meaningful content and the most effective ways to broadcast it to the world.

For aspiring bloggers, we will closely cover how to position yourself in the market, attract brands for partnerships, how to effectively pitch and how to properly value your content.

BRAND + SHOP OWNERS, MEDIA + PR PROFESSIONALS

We will closely examine the value of social media and how to leverage it to buck the status quo and dynamically increase exposure to your brand. We will take a comprehensive dive into the world of influencer marketing and how to strategically use it.

Learn exactly how to work with influencers and how to create organic, meaningful stories to showcase your brand.

“Ignoring digital media is like opening a business and not telling anybody about it…”

The elevation of social media has been a game changer in almost every corner of our lives including marketing. With the birth of social platforms, you can not connect with prospective audiences easier but through custom targeting. We can actually CHOOSE who we want to see our content. Really.

The beauty of social media is it is for everybody. Gone are the days where a business is required to spend thousands and thousands of dollars on advertising to reach its prospect. You’re a crash course away from unleashing an unstoppable weapon for your business.

THE PLATFORUM INSTRUCTORS

LEARNING FROM THE INDUSTRY’S MOST KNOWLEDGABLE AND CONNECTED FIGURES ON THE FRONT LINES OF SOCIAL MEDIA CREATION + MANAGEMENT.

ON MOBILE? CLICK ON INSTRUCTOR IMAGES FOR BIO

OLYMPUS DIGITAL CAMERA Processed with VSCO with j5 preset

A Swiss-army knife style player in the social media world. Daniel has an extensive background in a variety of fields including branding, web design, event + campaign direction & content creation. One of Canada's leading male content creators and creative force behind Platform Media.

DANIEL OCEAN

Platform Media Co-Founder + Blogger
OLYMPUS DIGITAL CAMERA

With over 10 years experience in digital media, Sara is quickly becoming the go-to woman in the social media content space. Named one of Flare's 100 most talented, ambitious & driven Canadian women, Sara is the driving force behind Platform Media's roster of some of the most highly engaged bloggers in Canada.

SARA KOONAR

Platform Media Co-Founder
OLYMPUS DIGITAL CAMERA          Processed with VSCO with s2 preset

A chameleon in the industry, Ashley has worked for both digital and print media and continues to do branded content copywriting, while bringing her organizational edge to Platform as a campaign and operations manager.

ASHLEY KOWALEWSKI-PIZZI

Platform Campaign + Operations Manager
FOR ANY QUESTIONS OR FOR GROUP RATE INQUIRIES, PLEASE REACH OUT BELOW